Digital

social media management

In today’s business landscape, every brand can leverage its reach by using innovative Social Media Management techniques as their target audience is hanging around these popular social networks and are constantly engaging with their favorite brands at various levels.

At Augma, we make use of data trends, original content, innovative design and detailed strategy to create engaging brand experiences that connect with a large number of prospective customers. The entire process is to drive loyal followers to the brand’s online presence and consequently increases traffic to the client’s website leading to high conversion rate.

Engage with your customers with Augma's Social Media Management Services

We live in a social world and businesses must position themselves strategically across various social media channels. Each business and its offerings are unique and at Augma, we strive hard to  create, position and showcase at the right channels for your unique business. This approach helps social media become an engine for vigorous growth and you don’t want to be left behind.

Do you want to increase your top line?

Talk to our SMM experts today!

HOW IS SOCIAL MEDIA EFFECTIVE FOR BRANDS?

20 %

After following a brand on social media, 78% of consumers report visiting their physical store, if one exists, while 87% report visiting their website or app

5 %

The likelihood that consumers would recommend a brand on social media to others

20 %

Percentage of people who use social media for product research

WHY IS SOCIAL MEDIA IMPORTANT FOR YOUR BUSINESS?

There are 3.2 billion active social media users

These numbers demonstrate how powerful social media is in a person's day to day life. it is impossible to underestimate the many benefits of connecting with your target audience on these channels.

A big audience with big benefits

The importance of social media in business is growing at warp speed. With so many active social media users you not only get to interact with shoppers but to also build a loyal customer base. You can drive sales and build brand awareness by utilizing the versatility of these social media networks.

Standing out from the crowd

Social media is constantly changing and evolving. Its becoming harder to cut through the noise and be heard. Therefore, its important that businesses use social media in the right way.

OUR SOCIAL MEDIA SERVICES

It is time to give your business a social touch. Augma not only helps you generate more business but also connects you with your customers better thereby accelerating business growth and relevance. Below is a step by step guide to Augma's Social Media Management Practice.

Social Listening

Social listening gives us an opportunity to track, analyze, and respond to conversations about your business on social media. It’s a crucial component of audience research. We look beyond your audience’s demographics and focus on getting insight into the lifestyle and interests of your customer. We generate data for actionable strategies by using various social listening tools to see what people are saying – about your brand, competitors, industry and business-related topics. Our social media experts analyse the conversations and trends happening not just around your brand but around your industry as a whole and using those insights to make better marketing decisions.

Channel Planning & Optimization

We believe the secret to effective channel planning lies in mapping out the consumer journey and responding to the touch points that convert. We create a plan that delivers by understanding how, when and where your customers are likely to interact with your brand. Every social platform offers different advantages. Our research ensures your business is on the right platforms and optimizes it by creating the right content for that platform. Whether you’re launching on social for the first time or working on enhancing the experience, our team helps optimize your company pages with new branding, details, calls-to-action, images etc.

Content Creation

We believe in creating content that has the power to turn your brand into a household name and your audiences into fans. This kind of impact only comes from having a solid social media content strategy. We understand you businesses specific goals, we use insights to create valuable content that aligns with those goals and distribute it to the right platforms. As a full-service social media partner, our design and copy writing expertise enables us to deliver a variety of content - from story-driven posts to irresistible advertising.

Organic Social

Organic social reach is crucial as it lets you develop and maintain a brand presence. At Augma, our goal is to nurture your audience with a content driven experience. This eventually leads to engagement and loyalty. Our team works to capitalize on opportunities to build personality for your social media presence instead of only focusing on promotions as personality is what connects people to your brand. We work towards getting your message into the streams, timelines and inboxes of those who matter to your business.

Paid Social

We use a combination of Paid social media and organic social media to make a lasting impact on your audience. With knowing who your customer is, it’s all about touch points. We use data to pick the richest touch points on social platforms because of the sheer volume of personal information they have about your audience. We use A/B testing so your social posts are delivered with the right message and targeted at the right audience using the touch points. We monitor audience and creative performance to optimize ad spend to ensure your social media marketing spends are used with maximum efficiency.

Measurement & Reporting

Social media is competitive so our team of social media experts test and track your results to identify the most effective strategies for your brand's social media presence. We keep track of your data and analyse it using effective tools so you get the most out of your social media campaigns. Continual measurement and social reporting are the keys to reaping the most value from your social efforts. It helps us determine ways to improve targeting, create more brand advocates and increase your company’s share of voice across each channel.

Drive Results with Augma's Social Media Management Services

Our comprehensive social media packages give your business the freedom and flexibility to adapt to the changing tides of the social media world. Whether you are looking to grow your audience on Facebook, generate leads on LinkedIn or sell products on Instagram – our social media experts make sure our services fit your needs.

Are you looking to create a social Media management plan for your business?

BASIC SOCIAL MEDIA MANAGEMENT PACKAGES

1 Social network

inr 9,600/-*
per month

  • Identify Business Goals
  • Analyse Your Audience
  • No. of posts per month - 16
  • Keyword based content
  • Creation of Content Calender
  • Creation of Content Strategy
  • Dedicated Account Manager
  • Monthly Reporting
  • Competitors Analysis
  • Monthly Reporting
  • Brand Reputation Analysis
  • Social Media Audit
  • Deleting unwnted spam
  • Comment & like Engagement
  • Video Uploads - Video from client
  • Identify Hashtags

2 Social networks

inr 18,000/-*
per month

  • Identify Business Goals
  • Analyse Your Audience
  • No. of posts per month - 32
  • Keyword based content
  • Creation of Content Calender
  • Creation of Content Strategy
  • Dedicated Account Manager
  • Monthly Reporting
  • Competitors Analysis
  • Monthly Reporting
  • Brand Reputation Analysis
  • Social Media Audit
  • Deleting unwnted spam
  • Comment & like Engagement
  • Video Uploads
  • Identify Hashtags

RECOMMENDED

3 Social networks

inr 24,000/-*
per month

  • Identify Business Goals
  • Analyse Your Audience
  • No. of posts per month - 48
  • Keyword based content
  • Creation of Content Calender
  • Creation of Content Strategy
  • Dedicated Account Manager
  • Monthly Reporting
  • Competitors Analysis
  • Monthly Reporting
  • Brand Reputation Analysis
  • Social Media Audit
  • Deleting unwnted spam
  • Comment & like Engagement
  • Video Uploads
  • Identify Hashtags

4 Social networks

inr 28,500/-*
per month

  • Identify Business Goals
  • Analyse Your Audience
  • No. of posts per month - 64
  • Keyword based content
  • Creation of Content Calender
  • Creation of Content Strategy
  • Dedicated Account Manager
  • Monthly Reporting
  • Competitors Analysis
  • Monthly Reporting
  • Brand Reputation Analysis
  • Social Media Audit
  • Deleting unwnted spam
  • Comment & like Engagement
  • Video Uploads
  • Identify Hashtags

5 Social networks

inr 33,000/-*
per month

  • Identify Business Goals
  • Analyse Your Audience
  • No. of posts per month - 80
  • Keyword based content
  • Creation of Content Calender
  • Creation of Content Strategy
  • Dedicated Account Manager
  • Monthly Reporting
  • Competitors Analysis
  • Monthly Reporting
  • Brand Reputation Analysis
  • Social Media Audit
  • Deleting unwnted spam
  • Comment & like Engagement
  • Video Uploads
  • Identify Hashtags
  • Taxes Extra

ADVANCED SOCIAL MEDIA MANAGEMENT PACKAGES

advanced

inr 45,000/-* per month

  • All services of Basic - Any 3 platforms
  • 1 animated video per month (upto 1 minute duration)

ADVANCED PLUS

inr 72,000/-* per month

  • All services of Basic - Any 4 platforms
  • 2 animated videos per month (upto 1 minute duration)​

ADVANCED PRO

inr 1,20,000/-* per month

  • All services of Basic - Any 5 platforms
  • 4 animated videos per month (upto 1 minute duration)​
  • Weekly Strategic Planning with
    stakeholders for effective marketing
  • Taxes Extra

want us to be your social media partners? get in touch!

F.A.Q.

Social Media Management - All You Need to Know before you finalize your social media partner

The importance of social media in business is growing at high speed and businesses are swiftly moving to social media platforms to  leverage from this situation.  With more and more people using social media channels regularly and efficiently, the social media industry is bound to become bigger in the coming years.

With such amazing growth, every business today needs to effectively and efficiently use social media channels because their target audience is hanging around the popular social networks and they’re engaging with their favorite brands and connecting with them on different levels. This helps in not only business growth but also connects you at a deeper level with your customers.

Social media has created extraordinary opportunity for brands. Social Media helps in uncovering insights about your buyers and how they interact with your brand at various levels. It lets you create strong brand awareness by creating, publishing, promoting and managing content across various social media platforms like Facebook, Instagram, Youtube etc. It involves engaging with your audiences at the right place, in the right way and at the right time to find opportunities to increase visibility.

Social Media presents a great opportunity for your business to reach new leads.

Advantages  

  1. Your business has an opportunity to reach a large pool of people that are interested in your product or services.
  2. You get to know your audience better by having a direct connection with them.
  3. The ability to create organic content opens numerous opportunities for your business to reach out to valuable leads at no cost.
  4. Social media gives you an access to paid marketing services.
  5. Social media helps you build brand recognition as you get a chance to connect with interested leads which in turn are exposed to your brand.
  6. Social media helps drive traffic to your website if an effective and impactful content strategy is used.
  7. It gives you an ability to access your performance which helps you to optimize your strategy and improve it to drive better results.
  8. Joining a social media network is free of cost.
  9. You can use social media to gain insights on your customers preferences and how they interact with your brand at various levels. You can use these insights to improve your products and services to better suit your customers needs.

Disadvantages  

  1. Social media lets your customers share negative feedback about any unpleasant  experience with your product or service. Used effectively, this constructive criticism/feedback can be turned into an advantage by developing the product/service even better.
  2. If you are not careful about the content you post on social media you may end up creating an awkward situation for your business. Again, choosing the right social media partner /agency to handle this function of your business is of utmost importance while you concentrate on your core areas.
  3. Social media is time consuming for companies. Content needs to be regularly posted, promoted and constant engagement with your audience is necessary to reap benefits of social media platforms. 
  4. Results are not immediately visible for your campaigns and you can track your performance once your campaigns are running for some time. Having a good long term partner handling, monitoring and reporting to you can get the desired results in due time.

Social media is a powerful catalyst to make your business reach new leads and grow your brand.

Social media gives your business the opportunity to share content with the entire world in seconds.

According to statistics,  63% of consumers who search for businesses online are more likely to become consumers of brands with an established social media presence. This only gives an indication of the huge potential social media platforms hold to increase sales and build brand awareness by reaching out to your customers.

In today’s times, social media is no longer optional for a business. It is an effective way of reaching your consumers and telling them that your business is focused on serving them.

Effective communication and regular meaningful engagement with your customers across social media platforms is the only way to win their attention and convey your message.